Cole world baby. People love this kid and it's easy. He can fuckin' rap and seems genuine. Great article, read it here.


What were Jay’s words when he first heard the single?
He liked it a lot, said the beat reminds him of a Biggie's "Hypnotize." I believe him. That’s why they call him Hov [laughs].



When I first interviewed you last year, you said your conversations with him were limited. Has that relationship changed?
Now it’s more… I think his brain is in the same boat as mine. He’s really in executive mode like, ‘How can we take this kid to the next level. What do I need to be doing as Jay-Z to help this kid.’ I can see that all in his moves.

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