Wednesday, June 30, 2010

Pharrell Talks

I'm actually really interested in what Pharrell is doing as of late. I'm not gonna lie though, I'm still not sure if what they hope to accomplish can actually happen. I understand the demographic they're looking to target, and  the importance of having a safe site online where kids can get their news, but I just don't a 14 year old knowing of enough to be attracted to it over other sites that have been around much longer. Am I making any sense? What are the steps Pharrell and Co. are taking to ensure such high-visibility amongst the billions of sites and blogs out there already? I haven't seen any high-way ads, TV spots, big-name collaborations etc. I think if you're really going to make a change, nowadays, much like back in the days, it's all about what corner you're standing on.

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