Dred and I have our eye on these guys as they open their first store in NYC. The whole lore, the way they've built the anticipation with smart and artistic ads and tongue in cheek references are great but now come along these t-shirts and they give me another reason to give them another look. Exclusive to the New York branch is the release of 2 limited edition tees by photographer Craig Wetherby. One is a 1996 black-and-white photo of the Brooklyn Bridge and the other is an aerial shot taken of the World Trade Center on the date 9-10-01. Great stuff.
*Store opens this Friday here The Hundreds New York 96 Grand Street 10013 New York City