Thursday, October 21, 2010

Jay-Z's Decoded Promo In Miami

Pictures and tweets about Jay popping up in Miami last night were all over the place as they had a pretty big unveiling/promo party for his new book Decoded hitting shelves November 16th. In true Hov fashion, the rap illionaire from Brooklyn has teamed with search engine Bing in spreading 300 one of one clues and pages from the book of decoded lyrics all over the world to be sought and discovered by anyone up for the challenge. As you can see toward the end of the video, one of the pages for "Big Pimpin'" ended up covering the bottom of the pool at the Delano.

more info on the unusual and potent marketing plan here

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