An excellently written article in the new Esquire Magazine on how Hov operates day to day, how he changed American branding forever, and how he's learned to speak differently to everyone and still be exactly the same.

Read the full 4-page article here


"What's different here is that Jay-Z is not Bruce Springsteen. Jay-Z is a half-dangerous rapper who grew up in the gat-happy projects of the Bedford-Stuyvesant section of Brooklyn. He sold crack on feral corners and shot his brother for stealing his ring. Badass, for real. So it's a little weird, isn't it, that he can make reporters and presidents alike giggle?"