Tomorrow, A.P.C. will open a store on 49 Bond Street, its third NYC location. We talked to Jean about the new outpost as well as his thoughts on the Yeezus Tour, art and the worst trends in fashion today. As expected, his answers do not disappoint.
Read interview w/ Four-pins here
“I think A.P.C. is some sort of unique case, the utopia of a brand being able to be in business while not giving up its principles,” Jean Touitou, the label’s founder and owner, told BoF. “When you’re in business you’re told by a lot of people that if you want to do better, or simply to be alive, you have to design things in a way they work better; that you have to accept a bit of ugliness. I don’t.”
Read Business Of Fashion interview here