Saturday, July 6, 2013


Album is ridiculous. In case you were wondering, it's a real fucking Jay-Z album. Almost what feels like his first in years. Beats are vintage at times, and next level in the same breathe.

This all has been feeling extra special. About a week ago, Roc Nation held a scavenger hunt for fans to find a limited # of specially made lyric booklets. My brother 2ESAE of art collective URNEWYORK was one of those fans to retrieve a copy by pure chance. Naturally, him and SKI decided to take it up a notch, painting over and creating individual work on top of the 20 hard sheets in the book. They actually called me and asked if I thought it was a good idea. I said yeah definitely. 4 fucking days later word had gotten to Hov himself and the guys were invited to the official release party. 4 days from dream to reality.
Anything in this world is possible with hard work and some imagination. Today, the duo are giving back 5 of the original lyric sheets in a city-wide scavenger hunt of their own. Follow @URNEWYORK for more details.

No comments:

Post a Comment