Do you fear competition as more and more copycats of your website The Sartorialist appear online?
No because in order to do it with any longevity you actually have to make a business out of it and actually be able to make money. They might do it for a little while, but it’s hard to keep the passion to do it until you make money with it. And as soon as they start making money, if they are not controlling that, all the money is going to go right out to all those people they are taking stuff from. So I don’t know how a lot of them are going to make a business out of it. Talking about financial benefits.
Do you make money off your blog or do you make money because of what you have created around your blog?
American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million. The key for me, and for Garance also, is like any good business: diversity. I make money from shooting campaigns and editorials, from prints, the rerelease of my photos in different magazines, and from doing personal appearances. I make money from a bunch of different places.
Continue reading the small interview here. If you've never heard of Scott Schuman, he's damn near the best to ever have a street style blog.