You might wonder for a minute why I'm posting this. Well, Starbucks had very modest beginnings, as me and some of my friends have. 2011 marks the company's 40-year anniversary and with it comes a new attitude and fresh start. I respect the strength of the brand and those at the helm searching for it's next course. You can tell from the new coffee-less logo design they're thinking beyond the beans. Much like we do in the morning. Inspiring.

Dieline has the full details on the new design.