Always good to hear this man say words. Article not as deep as you may want but interesting nonetheless.

His approach to staffing new stores is no different. “The people I work with is what gives the store its personality,” he said. “They treat it like it’s their own.” For the shop in London, Jebbia picked 1980s skate legend Dan Jagger to be its store manager. A similar approach guided his decision to ask Samir Krim, a founder of the French skateboard company Minutia, to manage the new Paris boutique. “He’s a big part of the skate scene there,” said Jebbia. “If we didn’t have someone like Samir, we wouldn’t have opened a shop in Paris.”

Continue reading here