So on the money.

Lessons working with Steve Jobs? 

Focus. Steve was the most focused person I've met in my life. It's terrifying that when you really truly focus, it seems a bit illegal. You can achieve so much. Steve would say "How many things have you said no to?" And I would have these sacrificial things...and he knew that I wasn't interested in doing those things anyway. What focus means is saying no with every bone in your body to something you know is a good idea but you say no because you're focused on something else. 

I remember talking to Steve Jobs and asked why he was perceived as harsh. And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said: "No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people." 

People misunderstood Steve because he was so focused. 

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