Sunday, August 4, 2013

"Picasso Baby" Director Mark Romanek Talks To GQ About New Jay Z Video

Better than the Vulture article I might add.

GQ: Let's start from the beginning. How did this all come together? 
Mark Romanek: I've been in touch with Jay over the years. He invited me to hear the album about three months ago, and I was blown away by what he was doing. We agreed that we'd be collaborating in some fashion for this album release. I ended up doing the Samsung spots which came out really well, and he said that we should really do a music video. I was thrilled, but not really feeling like I wanted to do a music video in the traditional sense. The song name-checks so many fine artists, I thought it should exist in some sort of art world venue. I immediately started thinking about performance artists and Marina Abramovic's The Artist is Present. Since Jay normally performs for 60,000-80,000 people at a time, I thought, "What would it be like to perform for people individually in a gallery setting?"

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