Love this. Smart rap marketing for the love of the culture. Huge shout to Shells.

For this ongoing project, Shells created official-looking street signs quoting famous rap lyrics that shout out specific street corners and locations. He then installed them at those specific street corners and locations. Shells went all city and posted over 30 signs quoting the likes of Jeru tha Damaja, Mos Def, Nas, Kanye West, CL Smooth, GZA, and RA the Rugged Man. ANIMAL followed.

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