Just moments ago, Grammy Award-winning musician Wyclef Jean announced a new partnership with footwear maker Timberland at a private concert here in New York City. The event, opened by an interview with urban environmentalist Majora Carter, founder of Sustainable South Bronx, highlighted the need for preserving and protecting the environment in all different settings. The event also introduced the Yéle Haiti Product Collaboration for Timberland Earthkeepers label, a 16-boot footwear collection devised by Timberland and Wyclef Jean. For every footwear within the collaboration sold, a contribution of $2 will be going to Yéle Haiti Foundation, a grassroots movement founded by Wyclef Jean, to support reforestation in his home country Haiti. All models within the collection were designed to be eco-conscious, constructed with only recycled and organic materials. In addition, a special “Tree” t-shirts, designed by Haitian art students from the FOSAJ Art School, will be sold at Timberland retail stores worldwide and its online store. Similar to the footwear, for each tee sold, $1 will go to the Yéle Haiti Foundation to support reforestation and art programs in Haiti.
In helping raise awareness, Wyclef Jean will participate numerous in-store appearances, concerts and promotional events from now till 2010. This include Timberland‘s Earthkeepers Network “Dig It” tree planting event this weekend at Van Cortlandt Park, Bronx, as well as an appearance at Philadelphia’s Sneaker Villa on November 4th, Timberland’s New York City flagship store on November 19th and Atlanta’s Underground Station on December 3rd. The Wyclef Jean x Timberland Earthkeepers – Yéle Haiti Product Collaboration will be available at Timberland retail outlets across the globe and its Internet storefront starting late November 2009.